Sony may be doing badly enough, financially, to start firing thousands of employees, but that hasn't prevented it from going through with what might just be the hugest product release of the past three months.
Sony's ultra high-definition XBR 4K isn't the largest display in the world, physically. Sharp gets that honor (90-Inch).
Still, there is more to the release of the 3,840 x 2,160 pixels display. Sony is actually shipping it in a set with some other products.
As if one super-expensive invention was not enough ($24,999 / 19,227-24,999 Euro), customers will be given two more, although at least those will be free of charge.
One of them is the Xperia Tablet S, to act as a remote control, and the other is a media server, complete with a HDD loaded with some 4K UHD movies.
The titles are The Amazing Spiderman, Total Recall (2012), The Karate Kid (2010), Salt, Battle Los Angeles, The Other Guys, Bad Teacher, That's My Boy, Taxi Driver, and The Bridge on the River Kwai.
In addition to all this, Sony's 84-inch 4K TV is equipped with the 4K X-Reality PRO three-chip picture engine, which upscales Blu-ray videos to a quality almost as good as UHD, or so the saying goes.
"Sony is a company of firsts, and this introduction of the first 4K technology platform continues that pioneering, innovative spirit," said Phil Molyneux, president and chief operating officer of Sony Electronics.
"We were the first to introduce 4K projectors to cinemas in 2005, the first to introduce a 4K projector designed for the home in 2011, and the first to offer a 4K upscaling Blu-ray Disc player earlier this year. Now, we're the first to begin closing the content loop, offering native 4K content for the home and delivering the most immersive, awe-inspiring entertainment experience yet."
Sony has set up a large, flashy and detailed product page for the 84-inch XBR 4K UHD TV here. The stores that sell it are listed there as well.