14 DAY TRIAL // PlayStation Plus, Sony’s special premium service designed for PlayStation 3 and, more recently, PS Vita owners, has been a huge success and the company pledges to continue investing in the service by adding more free games, bigger discounts, and other features.
PlayStation Plus was introduced as a sort of replica of the Xbox Live Gold membership offered by Microsoft to Xbox 360 owners back in 2010.
As opposed to the other service, however, PS Plus offers access to special discounts, online beta stages, 1GB of cloud storage, full trials of actual games, and, since E3 2012, access to a special online game collection.
All these features have attracted a lot of PS3 and PS Vita owners to the service and Sony’s John Koller promises, via GamesIndustry, that the company will continue to focus on increasing the benefits for Plus members.
"PlayStation Plus is fantastic. This is going to be a significant part of our marketing efforts over the next 6, 12, 24 months. This is a big part of what we do. The amount of value that you get from PlayStation Plus is significant. Since E3, we've seen a significant rise in PlayStation Plus adoption and we'll be utilizing this," Koller said.
According to the Sony marketing executive, the Plus service is a great weapon in the company’s arsenal, especially for late adopters who are now getting PS3 consoles.
"This is a nice weapon in our arsenal that we'll be utilizing and it's just a great value for a consumer that's coming in. If you look at a consumer that's coming in in year 6 or year 7...you could call them a later adopter and giving them an instant game collection, which is what PlayStation Plus provides, has really proven to be successful.
"So this is going to be a very important part of what we do here over the next few months. You'll see it at holiday. You'll see it even beyond that with various integrations into our ecosystem."
Considering the new features added to PlayStation Plus, the premium service, which costs $17.99/€14.99 for three months or $49.99/€49.99 for 12 months, is quite a deal.