14 DAY TRIAL // Sony is still confident in the stereoscopic 3D technology, at least according to the boss of its European branch, Jim Ryan, despite the fact that the company hasn't been hyping up the special feature as heavily as it used to in recent years.
The PlayStation 3 is a powerful home console and Sony bet big on its capability of rendering stereoscopic 3D footage when coupled with actual 3D TVs that were able to display it.
In theory, the strategy sounded great, as Sony would promote its Bravia 3D TVs or the special PlayStation Display it launched last year using the PS3.
Sadly, things haven't been going so well in practice, as the steep price of actual 3D TVs have kept people from buying them, which in turn has forced Sony to keep from promoting the 3D technology incorporated in some of its games.
This doesn't mean that Sony's given up, as PlayStation Europe boss Jim Ryan told CVG that, “where it makes sense, 3D technology will be included into our games.”
Seeing as how Sony didn't talk about 3D at either E3 2012 or Gamescom 2012, Ryan said that the omission shouldn't be considered a sign of abandonment.
“We spoke about it at E3 two years ago and everyone put their glasses on for the first time, and the next year we did the same and everyone did it again. Y'know, there comes a time when you don't need to talk about it anymore. Don't read into the fact too much that we haven't announced anything about 3D,” Ryan added.
Certain games are still going to be released with support for stereoscopic 3D, including the upcoming Ratchet & Clank HD Collection or this holiday's PlayStation All-Stars Battle Royale, but the feature hasn't exactly been emphasized by Sony.
Expect to hear more about Sony's 3D efforts in the future.