Sony could have gone with the flow and kept its ultrabooks at around $1,000 / 1,000 Euro or more, but it must have decided to follow the wishes of the masses instead, hence the prices of its new ultrabooks.
The new ultrathin laptops to leave Sony's labs are called Vaio T14 and T15, where T14 and T15 indicate the screen size.
Indeed, the former measures 14 inches and the latter is a 15-inch, or rather 15.5-inch, ultrabook.
Both machines can be customized, but their basic configurations are such that even $770 / 566-770 Euro can get the delivery van to drop one by.
The central processing unit actually determines the price, since customers have to get matching memory and storage support as well.
More specifically, buyers can choose between the Core i3-3227U, i5-3337U and i7-3537U.
One possible setup for the Vaio T14 has an HD LCD (1366 x 768 pixels) and 6 GB of RAM, a 500 GB HDD (plus a 25 GB SSD for caching), a DVD burner and HDMI, plus USB 3.0.
The T15 has a 1920 x 1080 pixels screen (Full HD) and has a Core i5 or better CPU, up to 8 GB of RAM, the same HDD and SSD combo and most other things people would expect from ultrabooks.
Both Vaio T have touchscreens, without which there would not be much point to the user interface of the Microsoft Windows 8 operating system.
For those who don't mind paying more though, Sony will be all too eager to provide 256 GB SSDs and, as we have mentioned for the T15, 8 GB of RAM.
It bears noting that both the Vaio T14 and Vaio T15 were part of Sony's CES 2013 exhibition, even if they are only now becoming available. Get them, or just find out what else is of interest about them, here.