14 DAY TRIAL // Josh Koller, the leader of the marketing division at Sony Computer Entertainment of America, says that his company is working hard to make sure that enough PlayStation 4 home consoles are available to satisfy customer demand, but the next few months might be a little tricky for buyers.
He is quoted by IGN as saying that, “PS4’s are generally sold out at all retailers although regular supply is refreshing the channel.”
Sony has added more shipments for core European and North American markets during the busy holiday period, but at the moment, the company also needs to build up stock in Japan, where the PlayStation 4 is due to arrive on February 22.
Koller adds, “This is a story of engagement. When demand outstrips supply, the promise of what’s to come is really critical.”
The hardware maker has recently announced that it plans to deliver another 100 titles on the PlayStation 4 during the coming year.
Sony says that the most popular games on its next-gen console at the moment are Call of Duty: Ghosts from Infinity Ward and Activision, FIFA 14 from EA Sports and Battlefield 4 from DICE and Electronic Arts.
Assassin’s Creed 4: Black Flag from Ubisoft, Don’t Starve from Klei and NBA 2K14 from Take Two are the titles that have been streamed to a connected PlayStation Vita using the Remote Play feature.
34 million hours of playtime are generated each week on the PlayStation 4 and another 50 million are linked to the device’s entertainment functionalities.
Sony has marketed the PlayStation 4 as a platform for sharing content and the company says that more than 48 million screenshots have been shown to friends so far and that 1.7 million hours of streaming have been generated by the device.
The PlayStation Plus subscription service has also been popular, with more than half of those who own a PS4 currently using it.