NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Games / Play Station

Play Station


Sony Head Wants Profitable Games Division

With a stronger selling PlayStation 3

By Andrei Dumitrescu, Games Editor

25th of June 2008, 07:12 GMT

Adjust text size:


Needs to make more money
Enlarge picture
The Chairman of Sony Corp., Howard Stringer, says that one of the top priorities for the electronics giant is "to restore profitability in our television and game businesses" because these two sub divisions of the company are the ones that lost money last year.

The comments regarding the games division of Sony were made during a meeting with shareholders
in Tokyo. This was the introduction for the announcement of a new business plan for the medium term.

Sony projects that the current year will see the games division turning up a profit for the first time in three years and since the PlayStation 3 gaming platform was launched. The loss suffered by Sony through its games division in just two years amounts to a staggering 3.4 billion dollars.

The current forecast is saying that the games division is set to sell more than 10 million PlayStation 3 consoles during 2008 while some 9 million older generation PlayStation 2 consoles will also reach users. The installed base of the gaming device is set to expand slower than that of the rival Nintendo Wii, which is projected to sell some 25 million units in the same time frame. The Xbox 360 is expected to sell at toughly the same rhythm as the Sony made console.

2008 is considered to be a profitable year for the games division because the production costs of the PS3 are falling constantly even as sales are beginning to pick up the pace. The company also has a very strong autumn and winter line-up of games, some of them exclusively for the PlayStation 3, which will bring in more revenue than the 2007 line up. One of the biggest titles of the year, the long waited Metal Gear Solid 4: Guns of the Patriots, has just been released and PlayStation 3 sales in Japan have jumped by more than 60,000 units as a result.

This will surely please Stringer, but he will want to see better performance from the PS3 before declaring the current gen console a commercial success.

TAGS:

Sony | PlayStation 3 | Metal Gear Solid 4 | Xbox 360 | Nintendo Wii
Read by 721 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
Very Good (4.0/5) 1 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


Games Market Will Hit 68 Billion Dollars Mark

GTA IV Gets New Patch

Tomb Raider: Underworld Coming in November

Happy Tree Friends and Ticket to Ride Coming to Xbox 360

UFC 2009 Undisputed Action Game Coming to Mobiles

Ultimate Fighting Championship Game Created by THQ

Bolt, the Super Hero Dog, Coming in Both Movie and Videogame

Crytek Might Be Targeting the PlayStation Portable

Facebreaker Release Date Unveiled

User opinions:

No user comments yet.
Be the first to express your opinion using the form below!

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM