Sony Has No Regrets Linked to the PlayStation 3

The initial supremacy of the Nintendo-made Wii and the recent rise of the Xbox 360 from Microsoft has pushed some analysts to name the PlayStation 3, created and sold by Sony, as the loser of the current generation of consoles.

John Koller, who is the leader of hardware marketing on the PlayStation brand, has told Kotaku that, “There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it.”

The executive added, “But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”

Koller believes that Sony might have done better by launching the PlayStation 3 with a smaller price, but the company could not control all the elements of the launch and did the best with the situation it had on its hands.

“We have a very profitable consumer. If you’re a retailer or anyone else that sells PS3s, you’re more than pleased with the PS3′s performance,” the Sony executive concluded.

At the moment there are more than 63 million PlayStation 3 home consoles sold all over the world and the device holds the lead when High Definition capable devices are counted in both Europe and Japan.

Sony is widely expected to announce a new platform before the end of 2012, and recent rumors have suggested that the company might be interested in creating a system that would lock out used games while also integrating more options linked to motion tracking.

The Wii U from Nintendo, the first representative of the next generation, will arrive before Christmas of 2012.