Sony has been getting hacked and reprimanded by its customers, while enduring harsh criticism and snide remarks from rivals.
Basically, over the past two years, it has been keeping the data it has been entrusted with less safe than usual.
As it happens, a data breach is precisely what has come back to bite it now.
Back in 2011, the PlayStation network got hacked, which resulted in personal data and payment details for millions of customers being put at risk.
For that, the company has been ordered to pay £250,000 ($376,000 / 288,000) to a British regulator.
Sony initially appealed the decision, but more recently decided to withdraw that appeal and just pay the fine from the Information Commissioner's Office (ICO).
"After careful consideration we are withdrawing our appeal," said a Sony spokesperson to V3, continuing, "This decision reflects our commitment to protect the confidentiality of our network security from disclosures in the course of the proceeding. We continue to disagree with the decision on the merits."