Sony Expects Wand-Powered Profits

Sony seems to be ready to make some profit after last year revealing the biggest loss in the history of the company. A report in the Nikkei financial newspaper in Japan, which has been translated by Reuters, suggests that for the third quarter of 2009, the period between October and December, the company might report a profit of about 100 billion Yen overall, which is the equivalent of 1.1 billion dollars, about one quarter more than what analysts are expecting.

And it seems that the engine powering this growth is the videogaming section of the industrial conglomerate, with the PlayStation 3 posting better than ever sales numbers that have also dragged up sales of titles like Uncharted 2, which Sony publishes.

The gaming division is expected to make a profit in the third quarter of the year and then move on that positive trend for the entire 2010. Sony has also seen good sales of LCD TV sets and the reorganization plans that were put in place by Chief Executive Officer Howard Stringer are also showing good results.

The Nikkei report talks about the release of the as of yet unnamed motion tracking solution based on the wand that Sony has been showing off since last year. It appweras that the company is working hard to make sure that a “robust” lineup of videogames is ready for the release date, meaning more than ten titles that will engage as wide a variety of gamers as possible.

Sony recently announced that the launch date for the wand, which is now rumored to be called the Arc, was pushed back to the fall, probably because it lacked videogames that would work with it. This means that it will directly compete with the Project Natal motion tracking solution created by Microsoft. Neither of the two devices have clear release windows.