14 DAY TRIAL // The evolution of Sony Ericsson?s successful Walkman phone range takes another step forward with the announcement of the UMTS enabled W850. Sony Ericsson?s first GSM/UMTS ?slider?, the W850 has been uniquely combined with a full horizontal mode camera experience and the latest Walkman player 2.0 for easy music download.
Available in Precious Black or Golden White, the phone has an attention grabbing ?heartbeat illumination? feature to light-up the control keys in rhythm with your music. The phone is configured for operator over the air (OTA) music download services and accepts many popular music file formats, including e-AAC+, which reduces download time and space needed for tracks. Memory isn?t an issue either with a 1GB memory stick PRO Duo supplied which is enough for around 1,000 songs in e-AAC+. This can be expanded to 4GB, so that you can store a much larger music collection and have it with you all of the time.
The Walkman player 2.0 simplifies navigation through music genres, playlists, individual songs or music albums and there?s also a TrackID feature powered by Gracenote Mobile MusicID. This is a new service which means you can record a few seconds of a song, either via the microphone or the in built FM radio, and then with one click send that clip to the Gracenote worldwide music database which will identify the track and relay the information back to the phone.
?The W850 is really empowering our users to listen to what they want, wherever they are,? said Jan W?reby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. ?Many people now have existing music collections stored in MP3. The W850 allows users to identify and buy music in a new and spontaneous way ? hearing tracks they like, identifying them with TrackID and downloading them to the phone.?
There is also a high performance 2 Megapixel camera that makes it fun to capture your favorite moments and share them with friends. Fast internet access and web browsing also make it easy to use your W850 to create and maintain blogs, so you can keep your friends posted from wherever you are.
An impressive range of accessories means you can have even more fun out of your W850. Stereo Bluetooth headsets allow you to enjoy music in full stereo quality wire-free, and an advanced car handsfree set makes it safe to enjoy your music phone while driving. Music Desk stand speakers provide a boost to the sound to make the W850 the centre of any party.
The Sony Ericsson W850i is a UMTS 2100 and Tri-band GPRS 900/1800/1900 Walkman phone for Europe, Middle East, Africa, and it will start shipping during Q3 2006.