14 DAY TRIAL // Sony Ericsson has recently announced the launch of its Entertainment Unlimited, along with which the company also unveiled a brand new handset, the 12.1-megapixel cameraphone code-named “Idou.” According to the mobile phone maker, Idou will be launched this year under the Entertainment Unlimited brand, along with a series of other projects as well.
The newly spotted Idou is a device focused mainly on media. It includes a 12.1-megapixel camera with auto focus, xenon flash and a series of advanced camera touch features. The handset is an all-touchscreen solution and goes in line with similar mobile phones, including Apple iPhone and Samsung Omnia, yet its features are meant to place it above currently available solutions.
The device includes a 3.5-inch touchscreen that is able to provide a 640x320 pixel (16:9) resolution. Moreover, the media menu comes optimized for use with the phone's widescreen, offering users enhanced experience while tapping into their favorite movies, TV-series, video clips and tracks.
The Sony Ericsson Idou will run under Symbian Foundation's Symbian S60 5th Edition operating system. In addition, it will feature PlayNow pre-installed, while allowing users to customize the device to suit them best.
“Entertainment Unlimited is at the core of Sony Ericsson’s philosophy, building on the strength of our great entertainment assets such as Walkman and Cyber-shot phones and our unique service and applications integration. Many of the strategic initiatives we’ve announced in the past year have laid the internal framework to launch this new consumer proposition to the market and Sony Ericsson is now ready to drive the next wave of market development with Entertainment Unlimited,” said Hideki Komiyama, president at Sony Ericsson.
The Sony Ericsson Idou is expected to come to the market later on in 2009, but it will sport another name at launch. More information on the handset can be found on the company's official website.