Sony Ericsson has launched a Mobile Cinema operation for the release of the new multimedia smartphone, the M600i. Sony Ericsson offers in exclusivity to anyone buying their new phone the possibility to watch Final Fantasy VII Advent Children in its whole length on the mobile. A 512MB micro memory stick, containing the full-length movie in 256MB will be presented in an exclusive offer to each buyer of the new Sony Ericsson M600i.

The movie uses the optimized video codec patented by the French company Actimagine. The animation film Final Fantasy VII is played on Sony Ericsson's M600i, in DVD-like quality, full screen, at 30 frames per second, while limiting power consumption. One just needs to insert the memory card into the phone, click on the icon on the screen, and the film starts.

"We want to make Mobiclip the reference for mobile cinema in terms of video technology, while offering a unique experience to the consumer: quality of content, quality of picture, ease of use, and a lot less power consumption", reminds Andre Pagnac, Chief Executive Officer of Actimagine. "Our collaboration with Sony Ericsson offers to everyone the opportunity to live the unique experience of Mobile Cinema on the new M600i."

Sony Ericsson is launching the Mobile Cinema in partnership with The Phone House stores in France.