Targeting the basic user

Feb 7, 2007 08:42 GMT  ·  By

The Sony Ericsson K220 and K200 mobile phones come with basic features and target the user that wants a simple and reliable handset.

The two phones are very similar, the K220 having just a few extra features. The K200 features a VGA camera and a photo album that is extremely easy to use and accessible at the touch of a button without having to search for them through the menu.

The main purpose of the phone is to allow the user to take a snapshot of something as quick and simple as possible. The K200 can store up to 40 images and also features a slideshow view.

It also has one-click access to many important and frequently used features and allows the user to set up favorite icon links on the main display.

The Sony Ericsson K220 comes with pretty much the same features and a few added ones such as a FM Radio with RDS that allows 10 stations to be preset and the phone can also be set to wake the user up in the morning with a certain radio station.

The phones' navigation is as simple as possible ensuring that even the most basic user will find the phone convenient and accessible. Apparently, the two phones will last for up to 8 hours of talk time or 300 hours on standby.

Two color choices are available for both mobiles, the K220 coming in Ocean Blue and Frost White and the K200 in Metallic Black and Light Champagne. The two phones will be available for the consumer in the second quarter of the year.