Sony Ericsson is trying to expand its strategy regarding music on mobiles, by launching the new musical service M-BUZZ.

Sony Ericsson will be joining forces with Sony ATV Music Publishing to showcase a wide range of new music talents, artists and bands alike. M-BUZZ will initially expose a limited number of artists and bands each month, picked from the Sony/ATV's worldwide roster. The offer will include content for download to the phone with new commercial aspects being developed later as additional features which will be incorporated into the M-BUZZ space. Artists on M-BUZZ at launch will include Kish Mauve, Embassy, Dirty Perfect, FKLV, Iggy, The Head Set, Bobby Kray, Anjulie, Lights and Monte Rosa.

The first phones compatible with M-BUZZ will be the W850 and W950 Walkman phones announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006.

www.m-buzz.com will go live on October 2 and downloadable content will be made available, in a phased approach, in 20 markets which already offer secure full track over-the-air music download services through Sony Ericsson's PlayNow service.