14 DAY TRIAL // Sony Ericsson, IRIS Nation and mobile entertainment and solutions provider Mowave have teamed up in order to create mobile sites available in 16 countries around the world that promote Sony Ericsson's new 3G mobile phone, the K800i.
The sites promoting Sony Ericsson's K800i offer various content featuring Brazilian football player Ronaldinho such as images and video. All content on the site is free for download provided you are a K800i user. The short video tutorials on football skills, Ronaldinho diary, wallpapers and animations that can be found on the site are meant to showcase the 3G and multimedia capabilities of the K800i.
Taking into consideration the popularity of Ronaldinho, Sony Ericsson's offer of exclusive content featuring the Brazilian superstar is bound to make the K800i more appealing in the eyes of the users. Brands like Nike and Pepsi have also chosen the football player for some of their advertising campaigns.
"We take great pleasure in offering this exclusive Ronaldinho content because we're confident that once users experience just how good everything looks and sounds on the phone, and how fast they can get the content; they will understand that we have really entered a new era of personal entertainment, ushered in by handsets such as the K800i," said Stephan Croix, Global Marketing Director Vodafone Customer Unit at Sony Ericsson.
The K800i promotional site is currently available in 11 languages in the following countries: Austria, Australia, Belgium, Denmark, Estonia, Germany, Finland, The Netherlands, Norway, Romania, South Africa, Spain, Sweden and the United Kingdom.
"A large percentage of mobile phone users begin their exploration of mobile video, and other rich media content, via the operator portals so that is an ideal place to show off the capabilities of this incredible phone," said Giles Richter, CEO of Mowave.
Gareth Rowe, Senior Account Director at IRIS added further comment on the operator portal approach of this campaign.
"It really speaks to the maturation of the mobile content experience," he said.
"The discovery of the content happens completely within the phone environment, with users browsing the operator portals rather than being alerted to the content via traditional media." he added.