Sony Ericsson Launches Developer World in China

Sony Ericsson Developer World announced the set-up of its first regional developer support and business operations, with the official launch of a local-language website and the hosting of a developer event in China. Establishing regional presence in China, one of the fastest-growing telecommunications markets, is important to better support Chinese wireless developers and ensure that the company's growth in the region is supported by mobile content and applications for Chinese mobile users.

Sony Ericsson Developer World will target a broad range of developers in China and provide dedicated services and support in the local language. The goal is to equip strategic content partners in China and the Chinese developer community with the tools, information and support required for them to deliver mobile content on Sony Ericsson GSM and UMTS phones. Sony Ericsson Developer World has a lot of experience in helping third party developers bring their applications to market through various channels. Sony Ericsson provides support and guidance to developers, from initial application idea, through the development process, certification and selection for pre-load or downloading from one of Sony Ericsson's portals.

Sony Ericsson Developer World also launched a Chinese Web section on its global portal, offering technical documentation, tools and application certification information in Chinese. There are already close to 20 different Developers' Guidelines, special interest papers and tutorials available in Chinese for Symbian OS UIQ and Java ME developers. By registering as a Community member, developers can also subscribe to a Chinese monthly developer newsletter and they also have the opportunity to be evaluated as a Premier partner and get more dedicated partner support. Developers can join the program for free.

The Chinese telecommunications market is one of the key markets for Sony Ericsson. Since August 2002, when the company first established operations in China, Sony Ericsson has turned China into a strategic base that includes research, design, development, manufacturing and regional sales and marketing.