Sony Ericsson announced the launch of Sony Ericsson Content Awards, a ceremony created to recognize the great achievements of the company's content development partners. The 2007 edition of the Awards is the inaugural one and emphasizes Sony Ericsson's engagement to boost its business and non-business relationships with the third-party mobile content creation community world-wide. Winners of the Sony Ericsson Content Awards 2007 will be announced on December 18, 2007, during an official on-line ceremony.

"Sony Ericsson enables consumers to download third-party content without any limitations or restrictions", said Ulf Wretling, Head of Sony Ericsson Developer World and Communications. "Our global development partners have done and continue to do outstanding work in advancing the experiences that consumers have on their phones. The creation of the content awards is an excellent platform to celebrate these innovators."

The introduction of Sony Ericsson Content Awards proves the ongoing evolution of mobile phones from simple communication tools to complex mobile lifestyle devices that support a wide range of third-party applications and content. "Today's phones have the power and functionality that enables consumers to be highly productive and entertained on the go", said Mr. Ulf Wretling. "From mobile business applications to 3D gaming and digital music, never before have consumers been able to enjoy such robust and intuitive mobile experiences."

The Sony Ericsson Content Awards 2007 has nominations for five categories: Gaming, Themes and Graphics, Music and Audio, Imaging and Productive Mobility. A special jury, comprised of mobile industry experts, will judge the nominated mobile applications and games based on innovation, ease of use, look and feel, audio performance and entertainment factor. Among the nominees we can mention Opera Mini, nominated for Productive Mobility, as well as "Fight Night Round 3" from EA Mobile and "3D The Fast and The Furious Fugitive" from I-Play, both nominated for the Gaming category, of course.