14 DAY TRIAL // Japanese-Swedish mobile phone maker Sony Ericsson reportedly announced that it planned on focusing more on the quality of its handsets, so as to eliminate any issues that might appear with them and to restore the customer confidence in its products. The commitment towards a higher quality focus on future devices follows a series of software issues that handsets like the Sony Ericsson C905 and Satio came to the market with.
“You need to be very conscious of how quality issues impact on consumers. There is now a massive focus on quality throughout the company. It has to be in the DNA of the whole company and it is now front and center. There’s a complete focus on ensuring the quality is right. The release of the W995 was a step in the right direction and the Satio, with the updated software, is also in a very stable position,” Sony Ericsson UK and Ireland Managing Director Nathan Vautier recently stated, Mobile News reports.
According to the news site, Sony Ericsson's new mobile phones won't come with hardware or software problems, as older devices did, and both retailers and consumers will regain their confidence in the company. At the same time, Nathan Vautier also said that the company believed in the high-quality its handsets came to the market with. “We’re sure our products will be seen for their high quality. The Vivaz launching and performing well will cement that,” he stated.
The Sony Ericsson Vivaz was officially unveiled at the beginning of the ongoing year, and it became available for purchase in early March, running under the Symbian operating system. The company's first Android-based handset, the Xperia X10, has just been put on sale via carriers, and it will be followed by other two phones powered by Google's mobile platform, the X10 Mini and X10 Mini Pro, as well as by the Symbian-based Vivaz pro, all three expected to land in late Q2.