Sony Cuts Down E-Reader Prices

E-readers may have benefited from the early launch craze for a while, but now that they have finally started to consolidate as a market, their makers have decided to finally reduce their price points in order to increase, or at least preserve, their appeal. Recently, both Amazon and Barnes & Noble reduced the price points of their Amazon and Nook e-readers, respectively. As such, hearing that Sony is doing something similar may not really come as a shock.

Along with its two rivals, Sony was one of the first three companies to actually make a push on the e-book reader market, back in 2009. Then, with the unexpectedly high demand, it was faced with the inability to meet orders, much in the same way as B&N was later on. Eventually, things settled down and inventories stabilized, to the point where the IT player managed to set up an entire collection of such devices. Each had its assets and drawbacks compared to the others, but they all read PDF, Word, ePub, ACS4 and BbeB Book files.

The Daily Edition is Sony's full-featured product and, until recently, had a price tag of $350. The Touch Edition was less pretentious, but it still had a wide enough functionality to warrant roughly $200. The third, and most portable of the trio, however, was the Reader Pocket Edition and demanded $170. Their maker has now cut those prices down a notch, as it usually occurs during a so-called price war.

To be more specific, the Reader Pocket Edition is now priced at $150 and, thus, $20 less. The Touch edition gave up about $30, leaving it with a price point of $170. Finally, the Daily Edition now demands $300 instead of $350. All of them can be seen in detail on Sony's official website.