14 DAY TRIAL // Japanese handset vendor Sony Mobile is confident that its future devices will get it to the top of the smartphone market, offering users viable options when compared to the Samsung Galaxy S III or the Apple iPhone.
In fact, the company has already confirmed plans to release a new flagship Xperia model next year that will help it consolidate its position on the mobile segment.
“We will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III,” Dennis van Schie, CVP Sales & Marketing at Sony Mobile Communications, told Financial Times Deutschland.
The company hasn’t provided specific info on the upcoming device, yet we might say that it could be one of the previously leaked Odin, Yuga or Dogo handsets.
All three have been already said to be en-route to shelves next year as quad-core smartphones, accompanied by other Xperia phones in the mid- and entry-level.
This means that Sony will continue to bet on Google’s Android operating system with its future lineup, which might be officially unveiled either at CES 2013 in January or at the MWC show in Barcelona the next month.
Sony’s future plans for new Android devices also extend to tablet PCs, it seems, with new products expected to land on shelves in 2013.
However, it seems that the company is also keeping an eye on Microsoft’s Windows Phone operating system, and that it might even have a device in the pipeline.
“We have a good relationship with Microsoft and we are watching the development of Windows Phone closely. If it succeeds, we will not be caught off guard,” Dennis van Schie stated.
Sony has lost significant ground on the mobile market in the past few years, but it seems that it is finally ready to return to battle. Stay tuned for more on this.