Sony Computer Entertainment Europe announced that it is to begin offering the hugely successful PlayStation 2 in Europe at 129.99 (94.99) with immediate effect. The price of Memory Card (8MB) will also fall to 19.99.
With almost 40 million PlayStation 2 systems already shipped throughout Europe, the popularity of PlayStation 2 continues to exceed all industry expectations.
Significant advances in manufacturing efficiency,
together with economies of scale driven by global shipments of over 106 million units have enabled cost savings to be made, which are now being passed on directly to new PlayStation 2 customers.
The price reduction comes in time for consumers to benefit from the wealth of
PlayStation 2 software scheduled for launch in the run up to Christmas. With over 2,200 titles already available for PlayStation 2, and over 150 targeted for launch in Europe prior to Christmas 2006, there has never been a better time to join the community of PlayStation users. Key family friendly titles from SCEE for the festive season include SingStar Legends, EyeToy; Kinetic Combat, Buzz! Junior: Jungle party and Buzz! The Sports Quiz.
Commenting on the new price, David Reeves said: "With this attractive new price point and a vast portfolio of over 2,200 software titles including social gaming blockbusters such as EyeToy, SingStar and Buzz!, we believe there has never been a better time to join the community of PlayStation 2 users."
"At this new price point of 129, the market leading
PlayStation 2 should remain the computer entertainment system of choice for an even wider and more diverse audience for many years to come."
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