SodaStream (i.e. a machine that pumps gas into various beverages and turns them into fizzy drinks) has been around for quite some time now, yet a new commercial seeking to make it more popular apparently got banned from airing on TV in the UK on account of its making the bottled drinks industry look bad.
“Our Futerra-isation idea was to reposition SodaStream as a sustainable alternative to the enormous fizzy drinks plastic bottle market,” explain
the people who tried to promote this machine.
However, it seems that those in charge of keeping a close eye on whatever hits our television screens have decided that, apart from its trying to convince people to prepare their very own fizzy drinks, the commercial (made available to you in the video above) also puts the bottled drinks industry in a not-so-flattering light.
“The majority decided that the ad could be seen to tell people not to go to supermarkets and buy soft drinks, instead help to save the environment by buying a SodaStream. We thought it was denigration of the bottled drinks market,” Clearcast said.
Up until now, this commercial was aired in the US, Sweden and Australia.