14 DAY TRIAL // Social game developer Zynga keeps on growing and has announced the acquisition of MyMiniLife, a virtual world and social networking site that allows its users to build and decorate homes and other environments. The MyMiniLife team and technology will be assimilated by the game developer as it builds an even bigger portfolio of games. Zynga is now the largest social game developer in the world, claiming a collective 68 million monthly active users.
“We’re constantly looking for the highest quality talent and technology to help us build our business,” Mark Skaggs, VP and GM of Social RTS at Zynga, said. “The MyMiniLife technology and team is a perfect complement to the top notch teams here at Zynga.”
Zynga has become the biggest developer of social games in the world, attracting close to 70 million monthly users (depending on the source) on Facebook, double the traffic of its closest competitor. It has built a very solid collection of games, with many of its releases having become big hits on the platform. One of its latest successes is FarmVille, which now gets about 6 million unique users every day and is one of the top apps on Facebook.
MyMiniLife boasts 4 million registered users to the site and also has a Facebook app that only gets about 2,000 monthly active users though, with Zynga behind the project, that is sure to change soon. The company has a history of investing in smaller game developers and has an interesting approach. It “invests” early on in promising projects by providing them with traffic and, if the game picks up, it then acquires the team altogether, a sure way of guaranteeing the quality of the developers.
“We’re very excited to join Zynga and help grow the business in any way we can,” Sizhao Yang, CEO of MyMiniLife, said. “We’re looking forward to being an integral part of Zynga’s leadership and growth moving forward, and are happy to have supported FarmVille’s amazing success with MyMiniLife’s technology.”