ABC’s biggest soaps get new lease on life thanks to Prospect Park

Apr 29, 2013 12:23 GMT  ·  By

Just recently, Prospect Park took ABC to court over the rights to “All My Children” and “One Live to Life,” saying the network sabotaged plans to bring the two soaps online after they were canceled on TV. Despite the lawsuit, the online premiere will still take place.

As the New York Times confirms, the two beloved soaps will debut today, Monday, April 29, 2013 on Hulu and iTunes, thanks to the producers at Prospect Park.

They have implemented cost cutting methods that will ensure their success even if they never get the kind of viewership they had when they were still airing on ABC.

In fact, says the same media outlet, the shows need a fraction of that to be successful: about 500,000 viewers will do the trick.

Hopefully, the new project will attract both loyal fans and new members of the audience, which would come from young people who already watch their favorite shows on the web.

“Once again, soaps are right at the front of a change in the culturally dominant medium. Just as soaps moved to TV when TV started to become more dominant than radio, soaps are now moving to the Internet as the Internet is becoming more dominant than TV,” Abigail De Kosnik, an assistant professor at the University of California, Berkeley, says for the NYT.

Will you watch these two soaps online?