14 DAY TRIAL // If you’re a Microsoft enthusiast, you sure know that Redmond has changed its approach towards consumers quite a lot lately, so today’s news shouldn’t come as a big surprise.
The company decided to launch what it calls “Snaps,” a new website that shows users some behind-the-scenes moments that have never been shared to the Internet.
The software vendor hasn’t talked too much about this new website, but if you give it a shot, you’ll understand its purpose right away.
The page mostly hosts photos made from photographers or Microsofties themselves picturing moments from the lives of company employees, but also from the Redmond campus or straight from the buildings where every piece of software, tablet, or service comes to life.
“A few weeks ago, the Microsoft Stories team noticed something. With every amazing person we meet, and every epic moment we cover, our family photo album gets a little thicker. In fact, it’s pretty much bursting at the seams. So we’ve created a new place where we can share our favorite photos from the world of Microsoft with you. We’re calling it Snaps. Take a peek and let us know what you think!” the company explained.
Efforts to get closer to consumers is part of the company’s new “One Microsoft” reorganization plan that puts the focus on hardware and services in an attempt to reinvent the firm and bring some other products beside software in the spotlight.
The new CEO Satya Nadella said with several occasions that establishing a closer connection with users is a priority for the company, while also trying to bring consumers, developers, and IT professionals together for a better collaboration which would in the end lead to more advanced products.
“There will be a couple of things that will be pretty unique to what we do. One is what I call the sensibility we have of bringing end users, developers and IT professionals together. That's one thing that we've always felt is what birthed the magic of platforms, from sort of the first version of Windows to what we think is Windows in this era of mobile first, cloud first,” Nadella said in one of his first public appearances as Microsoft CEO.
In fact, some of the changes that Microsoft has made recently to its products are based on consumer feedback and the same trend will be maintained in the future with more improvements, including the return of the Start menu in modern Windows.