Smaato and Third Screen Media have decided to create a strategic partnership in order to expand their mobile reach. Even more, they are planning on making the newly formed partnership a profitable mobile advertising business.

Third Screen Media is a marketing technology company that enables advertising for mobile phones and wireless devices. Currently, it is the leader when it comes to providing mobile advertising software and services. The role of Third Screen Media in the partnership will be selling, managing and delivering advertising for Smaato's Open Mobile Advertising Platform (SOMA).

"This partnership accelerates our in-application mobile advertising offering.", says Ragnar Kruse, co-founder and CEO, Smaato. Not only that, but "Third Screen Media will be a great partner for us to market the Smaato network of ad-enabled applications by our SOMA platform. As the recognized leader for mobile advertising for quality content, our mobile developers will take advantage of Third Screen Media's well established sales channels in the USA."

Among the applications that will be supported by SOMA, few of them have already been announced. "Iambic TopStory" is a software brought by the company that is meant to ease the managing of personal and business activities more easily. Another one, SplashNews brings the latest news on your mobile phone by SplashData.

Smaato and Third Screen media are both among the first 100 Private Companies when it comes to success measured in profit rate. Smaato is an ad-enabler for mobile phone since 2005, using partnerships with international brands, advertising agencies, media companies and software developers for its mobile advertising platform.