14 DAY TRIAL // The search giant Google is now making another important step to conquer the Chinese market because the Mountain View company signed a deal with China.com to distribute adverts on its websites. According to Reuters, the Chinese website will display adverts distributed by Google through its advertising platforms, AdSense and AdWords. Although the financial terms were not disclosed, it is an important step for the Google evolution on the Chinese market as the search giant wants to conquer the country and boost its profits.
"China.com said it signed advertising contracts with Google Inc. and China Mobile Ltd. to further expand its strategic partnerships with the companies. China Mobile is now placing video ads on China.com, a unit of CDC Corp., the online game and Internet service provider said in a statement. Since 2006, Google has been providing its search engine technology to China.com and it also launched video ads, called Video Adsense, in the English channel of the China.com portal, it said," Reuters reported today.
As you might know, the search giant Google continuously tried to conquer the Chinese market but it was rejected almost every time. Google tried to evolve in numerous ways, signing deals with local companies, opening new offices and releasing new flavors of its products. However, it was always rejected by the local giant, Baidu that is often regarded as the local Google because it owns the majority of users and offers almost the same services as the original Google. Some time ago, it was proved that even the users are rejecting the search giant's evolution because the company was forced to send its officials in the country as numerous fake agents were trying to sell Google products. It was reported that almost 300 agents were pretending to be hired by the Mountain View company and tried to sell products like AdWords, the advertising platform.