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Size Doesn't Matter Anymore for Google The relevance is hip again	By Alexandru Macovschi, Editor In Chief 28th of September 2005, 07:27 GMT Adjust text size:


Google's decision to stop displaying the counter of indexed pages is more than a surprise. Much of its reputation was built on the fact that the search engine constantly displayed the number of indexed pages, especially since its rivals almost never adopted this strategy. Google destroys yet another myth which almost all of us believed in: the more indexed pages, the better the search engine is! After 7 years of existence, celebrated yesterday, Google considers that it is advanced enough to afford the destruction of the very foundation which has made it famous and urges us to start looking for relevance. It's unlikely that Google took the decision following Yahoo's announcement that their search engine indexes 20 million pages. It's hard to believe that Google wouldn't have been able to match that number, and from what has been said today, it seems that it has already exceeded it. Then what prevents the search engine from displaying the real dimension of the index? Nothing, but the fact that the searching is not what it used to be. The Internet's exponential development forces the search engines (and Google seems to be the first to understand it), to offer another type of results. Three or fours years ago, the users were excited when they got 30,000 links when typing a keyword, but today everybody wants to find the page which contains the required information. This has to be the reason why we are witnessing the appearance of an increasing number of niche search engines, which scan only certain fields and the introduction of such services by the search engine giants. Given the circumstances, the return to relevance is the surest method to avoid wasting an entire day browsing through thousands of links. Google has realized that the search engines have to enter a new stage, in which quality is more important than quantity. Otherwise, they might lose the searching competition to the smaller players, to search through less, but better. In conclusion, the war "Who indexes more pages" is officially over! Google is going for quality now.

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