Siemens needs beta- testers

The company found an unique solution for ensuring "an army" of testers for the its prototype phones.

Siemens posted ads asking users to freely test the new phone models, each user being given a blog where he can share his comments related to the phone with the rest of the community.

The lucky ones who will get their hands on the newest Siemens inventions, not only will they be able to play with a top phone, but also after the testing period is over, they will receive as gift a phone just like the one they tested.

Siemens starts in this way a sort of cell phone beta-testing; the problems discovered will be announced to everybody involved in the testing project and to other users.

If the project is transparent, Siemens will make a good impression on consumers, who will surely appreciate the positive and negative information on Siemens phones. After weighing advantages and disadvantages, consumers will take a well documented buying decision, based not only on technical specifications.

If blogs are filled only with good impressions and praises, the public will suspect that the method is just a form of masked marketing.

The company chose a risky, yet original solution of testing and attracting new users. If the method is successful, it can proves to be a smashing success. For now, the persons involved in the test will be chosen from among worldwide Siemens phone users. The requests for the acceptance in the testing program will be submitted here