Sennari, the world leader in CRM-based applications for mobile phones, has signed an agreement with the intellectual property development arm of Hasbro Properties Group, to develop and distribute skill-with-prize (SWP) games on mobile phones. The first games will include several of Hasbro's well-known game properties, among them Monopoly, Battleships, Hangman and Clue.

Hasbro's games will be part of Sennari's PrizePlay Gaming Service, accessible through mobile carrier gaming application decks in North America and Europe, with the opportunity to win prizes in every game, depending upon point values earned.

"Partnering with Hasbro to deliver some of the best known brands in family entertainment on mobile phones will take skill-with-prize mobile gaming to the next level," said Bill Barhydt, CEO of Sennari. "Our expertise in developing and distributing prize-based games and CRM applications for mobile phones makes this a compelling opportunity for companies, like Hasbro, that want to reach new audiences."

"Together, with Sennari and their gaming and distribution partners, we will make these classic titles available to loyal fans of Hasbro's games, as well as to a new generation of mobile phone users," said Jane Ritson-Parsons, president of Hasbro Properties Group. "The ability to turn our popular games into mobile games with prizes generates a whole new level of excitement and opportunity for the company. PrizePlay games represents one of the most compelling ways to take advantage of new technology and to promote our games worldwide, that we've seen."

PrizePlay is available through Sennari's proprietary mCRM services, and features real-time game interaction (against the computer and others), in-game transactions that involve storing points, currencies, tokens or coupons, as well as tournament style gaming.