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July 17th, 2007, 14:06 GMT · By Elena Balan

Selatra and Siminn Sign Exclusive Deal

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Selatra and Sminn will be working together from now on in order to bring their mobile phone game titles on new markets. Both companies have a considerable experience for developing solutions for mobile game applications at best standards.

As a result of the deal between the two
companies, Sminn hopes to reach considerable growth in revenues. Their choice for Selatra is clear when considering the fact that this is a leading mobile games distributor which manages to bring enhanced Java games services.

"By delivering the best games to our demanding subscribers, we can establish an even stronger relationship with our customers and continue to drive value added revenues. Partnering with Selatra allows us to achieve this", said Brynjlfur Bjarnason, CEO at Sminn. Moreover, he argued their choice for this partnership by saying that "We chose Selatra because of their flexible support and their outstanding games catalogue," said Bjarnason".

Sminn is Iceland's largest telecom operator, with more than 100 years of history behind them. They bring telecommunication, mobile and Internet services to private and business clients in Iceland, including fixed and mobile subscriptions. For this reason, Seletra couldn't have chosen better when thinking of ways to get their mobile games across a large number of people.

Selatra is a global distributor of mobile entertainment and especially of JAVA games. Because of this, its games catalogue includes major brands and games releases. From now on, "Sminn, which has one of the highest mobile usage rates in the world, will benefit from our robust, scalable games service that saves them time, money and helps build new revenue streams quickly", declared Sean Cronin, CEO of Selatra.

The results of this new partnership will be seen starting with the beginning of August, this year. A full range of games will then be published on Sminn's wap sites for their customers to download and enjoy.

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