14 DAY TRIAL // Since the Internet is, without the shadow of a doubt, the world's most important content delivery vehicle right now, just about everyone's trying to get a piece of this very lucrative pie for themselves, the latest to join the hunt for the customers' bucks being two experts in the field of sales, namely Sears and Kmart.
And that's because the two have joined forces with Sonic Solutions in order to create Alphaline Entertainment, a new service that enables Sears and Kmart customers to download entertainment online, including new movies on the same day they are released on DVD and Blu-ray Disc.
The service will use Sonic's RoxioNow platform, that has been licensed by Sears, thus extending the reach of the RoxioNow platform which powers a range of digital services for leading brick and mortar retailers, cable operators, PC manufacturers, game system vendors, consumer electronics makers, and Hollywood studios' direct-to-consumer initiatives.
Sonic and Sears are teaming to embed the services at a chip level on a growing network of devices including portable media players, Blu-ray Disc players, mobile phones, and high-definition television sets from leading manufacturers.
"Collaborating with Sonic provides a great opportunity for Sears and Kmart to launch digital services for customers seeking even faster access to the latest in home entertainment experiences," said Karen Austin, President of Consumer Electronics for Sears and Kmart, adding that "we'll continue to increase the reach and flexibility of the Alphaline Entertainment service by providing consumers on-demand access to the latest entertainment from a range of home and mobile electronics."
"The Sears launch represents an important milestone for Sonic, with another RoxioNow-powered storefront now open for business," said Mark Ely, President of Strategy, Sonic Solutions.
"We look forward to continuing to collaborate with Sears and bringing Alphaline Entertainment to consumers through a broad range of connected devices," concluded Mr. Ely.