An efficient tool in search engine optimization

Oct 19, 2007 17:38 GMT  ·  By

There are many search engine optimization techniques applied, studied and validated for many web sites. Search engine optimization is an important step in web site management due to the implications over site popularity. Many studies show that a high percent of the total visitors of a given web site comes through the links listing provided by search engines as a result of a user query. Various links of your web pages could be present in search engines listings if your website has been indexed by the search engine robot.

Search engines robots or spiders crawl the Internet and records various information regarding web sites pages, such as titles, keywords and descriptions present in meta tags, type of content, images, presence of server side scripts and more. The most appropriate method to evaluate your web page's search engine optimization degree or level is to perform a crawling action with a search engine spider simulator software over your web site.

As a result of the crawling action, the software will show your web pages through the "eyes" of a search engine spider. The report will contain usually the factors that affect your web site's visibility for search engine spider. It could also show how your site will be displayed in search engines listings.

You will be able to determine the elements visible to the spider, such as keywords density, title, description, internal and external links, keywords position and more. Based on the search engine simulation report, you must compare the results with the recommended search engine optimization page structure and content publishing rules in order to adjust the possible errors or inconvenients that could affect your page ranking.

If you search the Internet, you will find many search engine spider simulation services available for free. It is recommended to compare the results obtained from many different sources and to select the best simulated report as being the most probable one (the report that has the same structure but it comes from different search engine spider simulators services), because there are situations when simulators could have various bugs, rendering errors in their output.