The name was probably needed since the product itself doesn't stand out in any other way

May 29, 2012 07:32 GMT  ·  By

Sapphire has stealthily introduced a new motherboard, one that got the name “Pure White” even though there is little to warrant such a moniker.

One would think that a motherboard maker would try to make its product live up to its name at least a little, especially when said name is deliberately flashy.

Sapphire has become the exception to that unspoken “rule” though, having given a big name to an unassuming LGA 1155 Sandy Bridge / Ivy Bridge platform.

The Pure White B75M-MA does not have a white PCB to give some meaning to the name. Sure, it has a white box, but the product itself is colored brown/black. There isn't anything white about the whole thing actually, except for some of the circuitry.

Then again, mainboard makers need to see to the needs of all prospective buyers, not just those with money for high-end hardware.

That said, the B75M-MA is pretty basic, with just one PCI Express 3.0 slot and a single SATA 6.0 Gbps port (the chipset doesn't allow for more).

There are three SATA 3.0 Gbps ports too, even though B75 could handle five. No explanation exists for this.

Moving on, Sapphire tossed in just one pair of DIMM RAM slots (random access memory), three PCI Express x1 slots and pin headers for two USB 2.0 ports and an USB 3.0 connection.

As for the rear panel of the Pure White B75M-MA motherboard, it includes four USB 2.0 ports, a pair of USB 3.0 connectors, 5.1-channel audio, a DVI video output, a D-Sub port and, of course, Gigabit Ethernet.

Finally, in a stunning turn of events, the company chose to equip the Pure White B75M-MA with a CMOS reset button instead of a jumper.

Unfortunately, we don't have any price to relay for now, even though the Chinese market has supposedly already received the Pure White B75M-MA.

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Sapphire Pure White B75M-MA
Sapphire Pure White B75M-MA
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