Samsung to Surpass ASUS and HP's Netbook Shipments in 3Q09

The netbook phenomenon has certainly been good to a number of industry players, helping major companies lower their losses when demand was down, while enabling others to debut on the market for portable computer systems. On that note, it appears that Samsung Electronics, one of the world's leading vendors of consumer electronics, and a significant player in the netbook market, is expected to surpass ASUSTeK Computer and Hewlett-Packard and become the second largest vendor of netbooks in the European market.

 

According to a recent news-report on Digitimes, citing the already-famous sources in the Taiwan PC industry, Samsung's netbook business is doing very well, as the company could take the second place in Europe in the third quarter of 2009. If that is the case, the company will be competing with Acer for the number one spot in the netbook market, for the European region. Apparently, Samsung's netbook sales will be better than those of its immediate competitors, netbook pioneers ASUS and HP.

 

Samsung's successful netbook business is built on a system of collaborations with various network carriers in Europe, which enables users to purchase their Samsung netbooks with a bundled data package contract. The success of this business model has reportedly influenced the company to copy it to the American and Asian market segments.

 

In related news, Samsung is said to have shipped 2.15 million notebooks worldwide, during the first half of 2009, which gave it a market share of 3% and the 8th place in the segment. Of said number, one million units were recorded in Europe, with the company having a market share of 5% and taking the number six spot on the market.

 

Samsung is known for having released some of the most reliable netbooks on the market, featuring increased battery life, when compared to similar offerings.