Following Nokia's go-green initiative, Samsung Electronics America announced the upcoming launch of SAMSUNG RECYCLING DIRECT, a program that will allow North American consumers to easily recycle Samsung products, from mobile phones to LCDs.

 

SAMSUNG RECYCLING DIRECT will debut on the 1st of October, when consumers will be able to start disposing of their old Samsung products at "permanent drop-off centers" open all over the US (in all the 50 states). Moreover, people will be able to recycle their non-Samsung products too, but for that they have to pay a "nominal fee."

 

"Since the 1996 launch of our global Green Management Initiative, Samsung Electronics has been a staunch advocate of preserving our environment and greening the consumer electronics industry," stated DJ Oh, president and CEO at Samsung Electronics America. "As a global enterprise, we have worked diligently to put our environmental responsibility philosophy into practice across our worldwide operations, among our suppliers and partners, and within our local communities. Today we are very pleased to once again affirm those philosophies by announcing that our SAMSUNG RECYCLING DIRECT 50-state take-back and recycling commitment extends across all Samsung-branded consumer electronics sold in the United States with the exception of home appliances. However, there will be a growing number of drop-off locations that will accept home appliances."

 

"As a leader in the consumer electronics industry," continued Steven Cook, SVP and chief strategic marketing officer at Samsung Electronics America, "we listened carefully to our consumers’ needs and wants to build the consumer-centric SAMSUNG RECYCLING DIRECT program which delivers on their highest priorities. This resulted in a convenient way to responsibly recycle their consumer electronics products so that our consumers can enjoy a digital lifestyle in good conscience."

 

Samsung will make public the results of the newly-announced campaign on a regular basis, via the Recycling Direct website (where users will be able to find addresses of the drop-off locations functional starting October 1).