Samsung to Boost Super AMOLED Display Production in 2011

Although AMOLED screens definitely had to overcome a wide range of obstacles since they were first introduced it seems like they are set for a bright future, as Samsung has just announced they are plan on producing ten times more AMOLED panels in 2011 than in 2010.

This decision was taken thanks to the high profit the Taiwanese manufacturer recorded in Q3 2010, Samsung Mobile Display seeing sales worth 1.272 trillion won ($900m), and a 10.5-percent operating margin.

Samsung is crediting the success of their Galaxy S smartphone (and all its variants that made it in the US) with the increased demand saw in AMOLED displayS as the phone reportedly sold in over 5 million units and uses a 4 inch Super AMOLED screen built by (yes, you guessed it) Samsung.

As a result, Samsung will start up a new production line in May 2011 that should help the Korean giant produce up to 30 million small-sized AMOLED panels a month compared with the 3 million panels that it now builds on a monthly basis.

Hopefully, this means that in the future we won't see those type of display shortages that forced manufacturers such as HTC to go with AMOLED alternatives, as Sony's Super LCD technology, in their smartphones.

Compared to regular LCD panels, AMOLED displays provide users with higher refresh rates, lower power draw as well as wider viewing angles and improved image brightness.

Furthermore, these displays can be fabricated using lighter weight and more flexible plastic substrates, enabling manufacturers to use them for roll-up displays embedded in fabrics or clothing, for example.

Although their list of advantages compared to regular LCD panels is quite impressive, the manufacturing costs associated with AMOLED are usually much higher than that of LCD displays, although Samsung's new production facility could drive production costs way down when opened in May.