14 DAY TRIAL // It might not be the big leap into a world of living buildings with window displays, but the first of the baby steps has been taken now that Samsung and Cheil Worldwide have started to install transparent LCDs into public places.
This report says that Samsung and Cheil Worldwide have begun to install transparent displays in subway stations from South Korea.
This is, essentially, the first time this happens to the 22-inch LCDs, which had only been seen at some trade shows up to now.
So far, the maneuver is only a sort of test phase, to see if they are successful enough for their installation in other public places, like shops, to be worth it.
Not perfectly clear yet how long this test phase will last and, either way, most people might not be so surprised by this development, until they remember something Samsung did a while ago.
Basically, it revealed a technology that will allow it to create real window displays in ten years or so.
When the research comes far enough, there should be windows that can double as light sources and Tvs/monitors. This might apply to two-way mirrors too.
This, in other words, is like bringing Sci Fi wonders closer to home, and the new project with Cheil is either a step in that direction or a precursor of the real wonder child of human intelligence.
As such, even if 22 inches isn't that big a deal yet, it still sets the stage for when buildings will integrate screen, even tough, capabilities into basically every glass surface on their inside or outside.
All in all, the company is showing that its plan to make that future happen in ten years really is going ahead.
Those interested in learning more about how Samsung intends to make buildings come alive, so to speak, can drop by our somewhat more in-depth look here.