14 DAY TRIAL // Large corporations usually have no trouble setting up their own store and supply chains, but there may be situations and times when they want to increase their presence without doing all the grunt work.
Samsung already has various shops all around the world, the United States included, but the US is a big place to be.
That means that there is room for lots more shops, something that Samsung is all too eager to work with.
The company isn't going to be operating alone, though. Having seemingly decided that it would be more convenient to share the load, it entered an agreement with Best Buy.
Together, they will open 1,400 Experience Shops nationwide, 900 of which will be launched this very month (April 2013).
"Samsung has been delivering the latest innovation across the consumer electronics category for some time.With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics," said Dale Sohn, president of Samsung Telecommunications America.
"Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them. This will truly be a unique mobile shopping experience."
In essence, Samsung is going to offer a retail experience without actually setting up the retail channel. Overall, the company seems quite confident.
In addition to smartphones, the shops will have smart TVs, accessories and tablets on display, and will be attended by Samsung-employed consultants, as well as specially trained Best buy employees.
The stores will vary in size, with large ones having a Samsung Connected Solutions area where customers will get to see how easily Samsung devices connect and share content across multiple screens.