Samsung released 5 new mobile phones in
India and at the same time it announced the appointment of Aamir Khan, the famous Indian actor,
as its brand ambassador for the South Asian country.
The new handsets released by the South Korean company are Samsung SGH-G800 (or simply G800), Samsung i550, Samsung i450, Samsung D880 and Samsung J210.
Samsung G800 is a
high-end slider phone that offers HSDPA connectivity (7.2 Mbps), a 5 Megapixel camera with auto focus, xenon flash, 3x optical zoom and video recording, Music and video players, TV out, Stereo FM radio, Bluetooth printing, Internet and email capabilities, document viewer, 160MB of internal memory and microSD card support. The phone has a retail price of 21,799 INR (about $540).
Samsung i550 is a candybar that also features HSDPA connectivity (but only at 3.6 Mbps), plus Symbian OS 9.2, Wi-Fi, a 3.15 Megapixel camera with flash, auto focus and video, GPS, Google Maps, trackball for easy navigation, Flash player, Multimedia player and so on. The i550 handset is priced at 25,000 INR ($615).
Samsung i450 is another Symbian phone, but it's a music-centered slider that has mid-end features including a 2 Megapixel camera, HSDPA, Bluetooth 2.0 with A2DP, USB 2.0 and so on. The device comes at a retail price of 15,000 INR ($370).
Samsung D880 packs dual-sim technology, allowing you to use two SIM cards at the same time. It also has a 3.15 Megapixel camera, Music player, TV out, Bluetooth and other nice but common features. D880 can be bought for 13,799 INR ($340).
The last phone introduced by Samsung in India is Samsung J210, an improved version of Samsung J200 created for users who want more affordable handsets. The J210 costs 6,649 INR, which is about $165, and offers a 2 Megapixel camera, Bluetooth, FM Radio and other basic features.
Samsung will try to leverage on Aamir Khan's popularity for advertising the newly announced phones as well as its future devices. "The Samsung brand stands for qualities of innovation, change, self-expression and excellence in performance. And one can find these qualities in Aamir Khan. We are indeed very proud and privileged to have him as our Brand Ambassador," said Mr. H. B. Lee, President & CEO, Samsung South West Asia Headquarters.
Globally, Aamir Khan is the second brand ambassador chosen by Samsung this year. A few weeks ago the company partnered with
Elissa, the famous Lebanese singer, which became Samsung's music category brand ambassador and launched Impulz i450 (another version of the i450 phone) in the Middle East.
