Samsung Telecommunications America, LLC (Samsung Mobile) announced today that it had been named the leading vendor in the domestic mobile-handset market share for the fourth quarter of the last year, a title it earns for the sixth quarter in a row. Moreover, Samsung Mobile has been also ranked first in the Wireless Handset category in the 2010 Brand Keys Customer Loyalty Engagement Index study.

According to Samsung, it was ranked as a winner in the cell-phone category nine consecutive years, and it is the only wireless handset provider to receive the distinction for such a long period of time. The national survey nominates those brands that manage to best engage consumers through meeting or exceeding expectations, and through creating loyal customers. When it comes to the cell-phone area, the consumer preferences were based on design and performance, the company notes.

“The findings by both Strategy Analytics and Brand Keys establish Samsung as the mobile phone industry’s unmatched leader in two distinct yet, complementary categories,” Dale Sohn, president of Samsung Telecommunications America, said. “The combination of brand loyalty and market share leadership are two excellent proof points that Samsung is surpassing our customer’s expectations as a quality brand and building strong advocates for our mobile phones. Our ability to meet many different consumer needs at various price points signals the likelihood that Samsung will build on this success for many more years to come.”

Brand Keys is a research consultancy specialized in customer loyalty, offering brand-equity measures that can predict accurately future consumer behavior, Samsung states. Brands are ranked based on what consumers felt that best met or exceeded their expectations. Moreover, the index also shows which brands are most likely to demonstrate the highest levels of consumer loyalty over the following two years. Additional details are available here.

“The wireless category has shifted so dramatically over the past year that it is a tribute to the Samsung brand to be able to incorporate real consumer values as well as technology into their offerings,” Robert Passikoff, Brand Keys founder and president, said. “They have been better able to meet the very high expectations of more demanding consumers and this is reflected in the very high ratings they have received in the Brand Keys Customer Loyalty Engagement Index for 2010.”