“The Next Big Thing Is Already Here,” Samsung says again, this time referring to its Galaxy S III smartphone that went available for purchase in the United States a few months ago.
The company used this tagline last year to promote its Galaxy S II and Galaxy Note smartphones, and has not chosen to include it in a new video ad aimed at hurting Apple. You can have a look at the clip below.
Those who have stumbled upon the company’s ads for the Android smartphones should already know what they show.
People waiting in line for the new Apple iPhone are seeing the Galaxy S III for the first time and learn what the device has to offer to them.
There is a larger screen available for them to enjoy, along with support for 4G LTE networks, and NFC capabilities for fast sharing of content.
Various other features are also touted as being better than those of Apple’s device, including the phone’s camera and more.
“And you can share a video instantly, you can watch a video while sending an email,” a Galaxy S III owners says.
“We’re going to get that for sure, maybe not this time, but the next time,” a person waiting in line for the new iPhone 5 says.
Samsung also suggests that the iPhone is a handset that no longer appeals to young people by showing a young man (who has already purchased the Galaxy S III) saving a spot in line for his parents to grab Apple’s iconic device.
Overall, it does not come too much as a surprise that Samsung went the same road with its advertising campaign for Galaxy S III, especially since it had an anti-iPhone 5 ad published in United States newspapers over the weekend, in an attempt to show to users how good its Galaxy S III smartphone is when compared to Apple’s new device.