Samsung Selects Tele Atlas for Location Content

Leading global provider of digital maps and dynamic content for navigation and location-based solutions Tele Atlas and South Korean mobile phone maker Samsung Electronics have announced today the signing of an agreement through which the latter's GPS-enabled devices will make use of the former’s maps.

According to the handset vendor, the new partnership will give it the possibility to offer the ultimate mobile experience to its users by choosing Tele Atlas’ suite of enhancement products that come along with over 24 million points of interest (POIs), as well as with Voice Maps and a series of visual enhancements like 3D Landmarks, 2D City Maps and Digital Elevation Models.

“As consumers seek more sophisticated GPS-enabled services from their devices, it is increasingly crucial that handset manufacturers deliver solutions with relevant local content that enriches the mobile experience,“ said Tele Atlas CEO Bill Henry. “Our unique approach of combining validated community input with state of the art map making technology to develop the highest quality maps, paired with our innovative location content, will now empower millions more smartphone users around the world.”

According to Samsung, the features Tele Atlas' solutions come with will provide wireless navigation and local search application users with maps that reflect the surroundings much better. Bill Henry also noted that the two companies planned on maintaining their collaboration in the future, so as to offer rich navigation and location solutions on a wider range of products and covering more geographical areas.

“People want easy-to-use solutions, and the partnership with Tele Atlas will allow us to provide our customers with exciting and valuable multimedia,” said Hyoungmoon No, vice president of R&D Planning Team, Mobile Communications Division, Samsung Electronics. “We will continue to provide people with innovative functionality, style and usability.”

No financial details regarding the agreement between the two companies have been unveiled so far.