The renowned artist promotes Samsung's Ultra Music model worldwide

Mar 13, 2007 13:31 GMT  ·  By

Samsung Electronics announced the collaboration of its SGH-F300 Ultra Music model with Beyonce, world's renowned actress and artist. Samsung and Beyonce will participate in TV commercials, advertisements, global concert tours, and other co-promotional activities.

Samsung's Ultra Music TV commercial, starring Beyonce, will kick off the campaign globally in April, starting from Europe and expanding to other countries where Samsung Ultra Music phones are available. In addition, Ultra Music mobile users will have exclusive access to Beyonce's latest hit "Irreplaceable," which comes embedded in their mobile phones.

Samsung Ultra Music F300 novel dual-face handset design is fresh, unique and stylish. On one side is a large, clear screen with a sweep touch key that makes music control simple, intuitive, and fun.

The F300 is a complete music player phone with near superb sound quality. It is equipped with a digital power amp and offers a dedicated music user interface for a quick and easy way to navigate through the play list. In addition, the Ultra Music F300 includes a stereo FM radio and a Quick PC Sync function, allowing users to easily create and organize their music library. Samsung's Ultra Music F300 is still rich in extra features consumers have come to expect, including a 2.0 mega-pixel camera, and microSD slot for memory expansion - all of this in an extremely portable 9.4 mm slim profile.

Geesung Choi, President of Samsung Electronics' Telecommunication Business, explained: "The Ultra Music is the perfect solution for all music lovers on the move. The combination of superior sound quality, dedicated user-friendly music controls, and mobile phone features will drive today's music phone segment."

He added: "Samsung is thrilled to be working with Beyonce because we share a lot in common - both have strong passion for music, video and entertainment, and are considered icons in our respective industries. We both aspire to deliver seamless satisfaction, bring music to life".