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October 1st, 2008, 08:05 GMT · By Florin Troaca

Samsung Music Phones to Come with Embedded Shazam Service

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Samsung Beatb M3510
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Perhaps looking to lure in even more customers with its new music phones, Samsung has decided that all of them are to be sold together with the Shazam service.

 

Developed by the British company of the same name, Shazam is an application that will allow owners of Samsung's new music phones to recognize tracks, just by “holding their mobiles to the tune for just a few seconds.” Shazam has a database of more than 6 million titles, so it's highly probable that you will find the track(s) you're looking for with ease. After the song is recognized, it can be bought via an online music store. It’s pretty much like Sony Ericsson's TrackID service.

 

Talking about the new collaboration with Shazam, Vice President of Marketing at Samsung, Younghee Lee, declared, “We see features like Shazam’s music recognition as very important to enhance the consumer's experience for music on-the-go. Music recognition and purchase will be a core feature of our music phones.”

 

Chief Executive Officer at Shazam, Andrew Fisher, added, "By offering users the ability to immediately purchase music at the point of inspiration, Shazam can turn a specific music moment into a lifelong memory associating a song with the emotions and experiences the individual felt when they first heard it. Shazam is working with its partners to not only simplify purchasing but drive more value through increased music sales and a richer experience."

 

“Discovering new artists and tracks greatly enhances our customer's overall music experience and is a key element to T-Mobile’s Mobile Jukebox service,” International Music Category Manager at T-Mobile International, Luke Magnuson, further explained. “By seamlessly integrating Shazam's music discovery service on Samsung devices to our fully-fledged music store, we offer an exciting way for our customers to get music the moment they want it.”

 

Shazam will be first available on Samsung's latest Beatb M3510 and Beats M3200 handsets, which should go on sale starting this month (October).


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