Indian consumers have apparently acquired a taste for tablets, more specifically a taste for Samsung tablets. New information posted by CyberMedia Research reveals that the Korean tech giant has grabbed the number one position in the Indian tablet market with 21.2% marketshare for Q2 of 2013.
Coming in at number two is Datawind with 12.5%, with Micromax is following up close with its 9.7%. Apple, on the other hand, is not to be spotted in the top three.
This can be explained by the fact that Indian consumers prefer the 7-inch slates over larger tablets. More than that, there are about 70 different vendors active in the country, making for a quite varied market.
However, the top five vendors, where Apple might be hiding as well, make up almost 56% of the total tablet shipments.
The Indian tablet market has really taken off this year and the result can be seen in the numbers posted by CyberMedia Research. Shipments increased with over 107% year over year and 27% quarter over quarter.
Overall, Indian tablet shipments for Q2 have reached 1.15 million units.
CMR Telecoms Practice lead analyst, Faisal Kawoosa, explained that “for a few quarters now, we have seen over a million shipments per quarter of tablet with only Q1 2013 being the exception.”
“The second quarter results have again shown that one million units a quarter is a sustainable number, which is a healthy indicator about adoption of the tablet form factor in the country.”