Samsung Kickstarts Enterprise Alliance Program

It is one thing to make deals and another to implement them, so Samsung decided to create a means through which the results of such agreements may be more easily and quickly reaped.

Samsung has deals and collaborations with many companies, so it set up this Enterprise Alliance Program as a way for them to easily make solutions for mobile devices.

Basically, Samsung intends to give them access to its global network of distribution and marketing assets.

It also has plans to help with innovation and differentiation of user experience by more deeply integrating software/apps with its devices (phones, tablets, etc.).

“The Samsung Enterprise Alliance Program is a true testament to Samsung's growing and influential enterprise presence and our dedication to facilitating a cooperative environment for our business-to-business partners,” said Ken Daniels, Sr. Director of Strategic Alliances at Samsung Telecommunications America.

“Our new program aims to not only redefine the relationships between Samsung and its enterprise partners, but in doing so, to ultimately enhance the experience of employees and consumers who utilize our enterprise-ready devices.”

Four tiers of membership exist, each with its own set of benefits like technical support for development, joint marketing, sales support through the Samsung mobility website, etc.

Ultimately, the Samsung Enterprise Alliance Program will allow for the development of business opportunity together.

“We are delighted to announce our enterprise mobility partnership program to provide our enterprise partners with differentiated benefits to build the ecosystem collaboratively in the enterprise mobility market,” said Jongshin Kim, Vice President of Media Solution Center at Samsung Electronics.

“We will continue to work closely with our partners to improve and expand the program together.”

Among those that will participate in this program are corporations like Sybase, Juniper Networks, MobileIron, SOTI Inc., transportation companies and the universities of Southern Mississippi and Arizona, among others.