is currently shipping to users in the US, and the South Korean handset vendor wants to make sure that it has the strongest impact possible.
Thus, the company kicked off a marketing campaign for the new device, so as to provide stateside users with a glimpse at some of the main features and capabilities of this device.
Among them, there is a Pop Up Play feature, through which one can watch an HD video while typing a message.
Courtesy of its multitasking features, Galaxy S III can provide users with an experience like no other before, the company claims.
“Intuitive, stylish and simple to use, the Samsung Galaxy S III smartphone delivers a personalized, seamless mobile experience that helps your day run smoothly,” Samsung Mobile USA notes in the video’s description.