Samsung Kicks Off Its US Marketing Campaign for Galaxy S III

Samsung’s Galaxy S III is currently shipping to users in the US, and the South Korean handset vendor wants to make sure that it has the strongest impact possible.

Thus, the company kicked off a marketing campaign for the new device, so as to provide stateside users with a glimpse at some of the main features and capabilities of this device.

Among them, there is a Pop Up Play feature, through which one can watch an HD video while typing a message.

Courtesy of its multitasking features, Galaxy S III can provide users with an experience like no other before, the company claims.

“Intuitive, stylish and simple to use, the Samsung Galaxy S III smartphone delivers a personalized, seamless mobile experience that helps your day run smoothly,” Samsung Mobile USA notes in the video’s description.