14 DAY TRIAL // South Korean mobile phone maker Samsung is gearing up for the launch of better camera phones, and it has just announced one of the first steps it has made in this direction, through unifying its Digital Imaging Business Division with the Wireless Business Division.
With this move, the company is also aiming at dominating the global mirrorless camera market in 2015, a recent article on ET News reads.
According to Samsung, the merge will allow it to use the expertise of its wireless division, which has proved highly successful over the past several years, to increase the market presence of its cameras.
At the same time, it is also expected to improve the imaging capabilities of its smartphones, which would allow it to better compete with other large players in the market.
“We will transplant the brand, sales networks, software competency and manufacturing competitiveness of the Wireless Business Division into the Camera Business Division, and integrate the technical know-how of the two business divisions into competency for differentiating our smartphones,” the company said.
Samsung’s smartphones are the most sought after devices running under Google’s Android operating system out there, but they can barely compete with a series of high-end handsets coming from rivals such as Nokia or Sony.
In fact, Nokia’s smartphones are currently seen as the best camera devices out there, especially the Lumia 1020 with its 41-megapixel sensor.
These imaging capabilities helped the company increase its market share in the Windows Phone segment lately, and it should help the platform itself gain some more ground in the future.
It does not come as a surprise that Samsung is looking at new means to make its smartphones appeal even more to users, and the unification of its handsets and cameras divisions could help in this pursuit.
In fact, some of the previous reports on the company’s plans for the next year suggested that we might see it moving to 16MP and above cameras in the upcoming flagship smartphones, although nothing has been officially confirmed on the matter until now.