Samsung Intros 1:1 LED Square Displays and Transparent Screens

We've really been writing a lot about Samsung today, and the reason is that the company has decided to reveal its IFA “surprises” even sooner than most every other participant.

So far, we know of a Series 5 Hybrid tablet and the Galaxy S III smartphone-based camera, none of which is likely to be overlooked at the trade show.

Still, we suspect that the UD22B and the NL22B displays will turn even more heads, if only for the way they will be exhibited.

The former is a 1:1 ratio (that is to say “square”) LED display, while the latter is a transparent panel.

The square LED “supports unlimited configuration” due to its ability to stack with a bezel-to-bezel measurement of 5.5 mm.

Up to 100 displays can be used at once, and they don't need to be arranged as a rectangle. Since the concept is similar to a mosaic, cubic and other three-dimensional display areas can be put together.

That said, the power consumption of the UD22B is 30% lower than that of equivalent LCD technologies, thanks to the Direct LED backlight technology.

And now we may as well detail the other display, the NL22B transparent panel, which will be shown off as part of an all-in-one screen. A thin LCD panel allows images and animations to “dynamically interact with the merchandise inside.”

“Available as an all-in-one showcase for use as a stand-alone display or as an optional 22” kit for wall installation, the NL22B accentuates the display of retail products,” the company writes on its blog.

“Unlike competitive displays with lower transmittance rates (5 percent) that can hide merchandise, Samsung’s transparent display offers a transmittance rate of 15 percent for exquisite picture quality. The all-in-one kit includes a built-in PC, speakers, LED bar and protective glass, making it remarkably simple for businesses to transform consumer shopping into an immersive in-store experience.